As technology continues to advance at warp speeds, the impact on our daily lives is undeniable. From the way we communicate to the way we conduct business, our lifestyle is constantly evolving. Brick and mortar retail shops are giving way to e-commerce and online shopping. As a result, retailers have become dependent on online marketing to connect with customers. Online shopping offers convenience, a larger variety of products to choose from, and competitive pricing. For these and other reasons, online shopping is becoming the preferred method of purchasing products and services. Online marketing is a channel for businesses to communicate with customers and vice versa. Online marketing allows businesses to eliminate overhead costs despite being “open” 24 hours a day every day. Customers now have a direct line of communication to the business to give comments and criticisms. Through Customer Relations Management, a long term relationship can grow into a lifetime customer. Online marketing fosters great opportunities for both the customer and the business alike.

Online marketing is available in many channels, providing endless opportunities for growth for entrepreneurs and small businesses. Through the connectivity of the internet, small businesses can present their products and services to customers local and global. This broad reaching access levels the competition between businesses, both large and small. Channels such as social media, emails and blogs may be used to communicate with customers. Online marketing is especially popular on social media platforms such as Facebook, Instagram, Tic Toc ; where scores of potential customers can be found daily. The analytics of online marketing allows a business the opportunity to target specific customers who may have a stronger inclination to purchase their product or service, or someone who is a previous customer. Businesses can also provide customers with pertinent information referencing their products,allowing the customer to conduct research and make a more informed purchase decision as well as conduct comparative price analysis between competitors in search of the best value.Social media

Online marketing is essential for business growth in this Technological Revolution. People of all distinctions have become dependent on their personal mobile device in some way shape or form.Before these same people make a purchase, they consult their mobile device