There are as many benefits to online marketing as there are starts in the sky. Online marketing benefits both business and the customer. Online marketing improves every aspect of the Purchase Process.From manufacturing to Disposal.Online marketing promotes two way communication between corporation and customer. Thus developing a relationship between the two parties. Disgruntled customers can communicate their concerns as well as suggest improvements and applaud a pleasant customer experience.

Customers benefit from better prices with increased product selection. The convenience of shopping at their leisure is also a benefit of online marketing.Online marketing benefits the customer by making an infinite amount of information regarding a product or service available for research.This allows the customer to make an intelligent purchase decision. Customers now have the option of comparing products and prices of different competitors simultaneously.Businesses offer a “Comments/Feedback”section(s) to its websites in an effort to collect customer input regarding product and service. The increased emphasis on customer relations management is a direct benefit of online marketing. The increase in competition created by online marketing has driven more businesses to be accountable towards customers.

The major benefit for businesses large and small is the increased number of screens reached. This leads to an increase in revenues and eventually a rise in profits.Businesses are able to reach potential customers previously unavailable to them through traditional marketing channels. Marketing. Online marketing opens avenues and doors that were unimaginable in years past. The advances of artificial intelligence enhance the growth possibilities for online marketing.