Online marketing can be a best friend to contractors, entrepreneurs and small businesses.Online marketing strategies and practices assume some of the time draining tasks and responsibilities associated with operating a business. From promotion to post sale follow up practices, online marketing strengthens the business/consumer relationship.Being an independent owner/operator or a business entity with limited personnel resources makes time a precious commodity to be used wisely.There aren’t enough hours in the day or week to service customers, maintain operational procedures and tasks, address customer concerns, keep current on new trends and industry innovations, AND attract new business . Online marketing is a solutions provider for these issues and others faced by contractors, entrepreneurs and small business owners seeking to grow their business through online practices.Online marketing establishes channels of communication between customer and corporation.

Establishing an online presence is the first essential step to receiving the rewards of online marketing.In today’s digital marketplace, the website has replaced the business card and has become a catalog for products available.Establishing a website that sends the right message to the right customer at the right time is a key to success.Website Development. The website becomes the hub of your communications with customers, suppliers, industry peers and competitors.The website can contain product information, ranging from pricing to specifications to reviews. The website serves as a digital selling agent that is incessantly open for business.Online marketing has the software and strategies to complete the transaction as well as begin the shipping process; you’ve completed a sale without lifting a finger thanks to online marketing.The Website can serve as a showcase for goods and services available as well. Before /After pictures on a website are an excellent vehicle for displaying the value of your product/service. It is a direct representation of your skill and expertise. For contractors/entrepreneurs such as painters, power washers, detailers, landscapers this is an excellent opportunity to develop a customer’s confidence and trust. Websites can also be informational such as newsletters, blogs, or press releases, conveying vital information that may satisfy a customer’s need(s) or answer common questions.