Benefits of digital marketing

When it comes to the current state of business, going digital is the rule and not the exception. Technology has become so prevalent in our daily lives that we have become dependent on it. If we had a dollar for every time we looked at our phone or mobile device throughout the day…..we could pay a bill or two.We spend countless, mindless hours looking into a screen. As a business owner, it would be most advantageous if it was your business’ information that the viewer was looking at.The potential customer can review your company’s offerings as they seek to satisfy a need. Having an informative and thorough digital presence announces your business’ ability to satisfy a variety of needs.Customers can compare your product with your competitors’ so that a informed purchase decision can be made. It also allows satisfied customers to publicly compliment you on a satisfactory customer experience.

Contractors and digital marketing.

As a former home improvement contractor for over 20 years, i wholeheartedly understand how valuable time is and the lack of it. There aren’t enough hours in the day to work in the field, deal with the issues of the day, prepare for tomorrow, address customer concerns AND try to promote new business growth. The tools and technologies of digital marketing can streamline your processes and procedures providing you with more time to allocate elsewhere. Through establishing a digital presence via a website or a blog, your information is available to potential customers 24 hours a day, 7 days a week, weekends and holidays included. Therefore you can be literally making money in your sleep.As a contractor, all I wanted to do was sleep some days when i got home; i was too tired to promote for new business although i needed to keep new business in order to survive. Digital marketing can automate your promotional posts on social media at scheduled times to specifically targeted groups who may be more likely to purchase from you. Before/After pictures demonstrate the ability of you to satisfy their need(s),. Painters and landscapers and similar contractors like builders would especially benefit from pictures. The information included in your digital presence is your “opening sales pitch”; it is your electronic business card. Your website or blog makes customers aware of your presence. You’d be surprised st how many people in your area are in need of your product or services. Since most consult their mobile device in some capacity prior to purchasing, it would be wise business sense to invest in positioning your business’ information to be available in the customer’s search results. Your proximity may close the deal in your favor.This would be good for contractors whose product or service is time related. It will greatly increase your chances favorably in their purchase decision. Customers who read rave reviews about your product or service gain confidence in doing business with you if they read a positive review about your product/service on a reputable site such as Yelp. Just as satisfied customers easily become repeat customers who can recommend your company to others through social media links, tags, or emails. The two way communication with the customer develops a relationship that often evolves in to a lifetime customer.As long as you satisfactorily satisfy that customers needs they may remain loyal and consistent in doing business with you, yielding consistent revenue.Digital marketing is directly responsible for that rise in revenue. Digital marketing keeps you in close communication with your suppliers as well.as allows you to better manage your inventory and shipping concerns, saving you from countless hours of physically managing those tasks.Learn more at Social Media

New marketing opportunities

Participating in digital marketing presents contractors new business opportunities. It allowed me to cross promote to my general home improvement customers with my landscaping customers. Since every house has both interior and exterior needs, i gained a lot of sales because i was able to satisfy multiple needs. Digital marketing allows you to promote your other products/services and or its related accessories. You can offer various promotional campaigns via social media or email marketing. Having a listing of your available products/service may remind the consumer of a forgotten need . Digital marketing also allows the customer to be informed of upgrades or improvements to the purchase. Online groups related to a contractor’s niche are an excellent source of potential customers. You can maintain a listing of previous customers and their purchases in order to better target customers in future promotional campaigns.

Digital marketing in its many forms is an excellent way for contractors to grow their businesses. The Yellow Pages has become the white crayon, rarely used. Consumers consult their mobile devices, initially, when its time to make a purchase. Establishing a digital presence positions the contractor’s information where it can be found by a consumer with needs in a timely user friendly fashion