The connectivity of the internet has empowered the customer.The two way connectivity of the internet has given the customer a voice like never before. The internet allows customers to give feedback regarding your and products.Also, they can read the reviews of peers regarding your business’ offering. One bad review can create enough doubt in a potential customer that you could possibly lose the sale. Therefore creating a peasant customer experience is vitally important! Customers congregate and communicate on social media platforms. Here they exchange ideas, thoughts, likes and dislikes. It would be most beneficial if they discussed your business favorably during these discussions. Word of mouth is one of, if not the greatest, form of advertising. Customers come to the market to satisfy a specific need that they have. If your business can satisfy that need in a timely and satisfactory manner, their confidence in your will rise as well as the awareness of your brand .

Customer Satisfaction

The customer is the lifeblood of business. Therefore paying close attention to customer satisfaction is imperative! Customer satisfaction should be the focus of your business.Customer acquisition should be your primary goal.Your marketing strategy should be customer centric. In establishing your digital presence, the customer must be heavily considered. Customers come to the market with a need to be satisfied your ability to satisfy that need creates a relationship between the business and customer. This relationship should be nurtured and cultivated. Customer retention is essential to growing your customer base. its easier to keep existing customers than it is to find new ones.Every concession should be made to please the customer. A satisfied customer will become an advocate for your brand as long as you keep them happy. This may lead them to recommend your product or service to a family or friend who has a need similar to their’s.. Furthermore, a satisfied customer is more likely to become a return customer when they have another need.Your success in meeting their needs and expectations automatically places you in the Consideration phase of the sales funnel. Sales Funnel.

Build Relationships with the Customer

Building a relationship with the customer is essential to retaining customers and increasing your customer base. Through your digital tools, you can communicate with your customer.It is a must that you present your product and its related information, including pricing and your value proposition. What your product does and what needs does it satisfy should be communicated to the customer.Developing a personalized message for your customer is an effective way to win customer favor.Coupons,discounts, bundled offerings, and loyalty points are also techniques that lead to a pleasant customer experience. The empowered customer can communicate their thoughts to the business through surveys, comments, remarks, emails, or reviews. It is a must that you address any communication from a customer sooner than later. Customers are pleasantly pleased when their concerns are given the proper attention in a timely manner.An ignored customer will seek attention from your competitors and you will lose that revenue unnecessarily.The ultimate goal is to nurture customer loyalty to your brand and by doing so you create a lifetime customer. Lifetime customers spend more and are the foundation of your business.

Custer Experience should be user friendly

In our technology driven world, it doesn’t take much to become overwhelmed or frustrated with software applications that aren’t user friendly. The pages on a website are slow to open or don’t open properly are examples of potentially unpleasant customer experiences.As most customers searches are conducted on mobile devices, it is important that your channels of communication are correctly configured for both mobile and desktop platforms. A frustrating experience can easily lead to a customer removing you from their Consideration process, eliminating your chances at gaining their business. Outdated and irrelevant information are also sources of customer discontent. Regularly updating your information will avoid this pothole.