The influence of artificial intelligence on digital marketing is far reaching and revolutionary. Artificial intelligence has created opportunities where there were none.Businesses can now communicate with customers efficiently and effectively, even in real time. Customers can readily retrieve information from a company regarding product, price or process without the assistance of a company representative. Artificial intelligence uses collected data to predict future business trends based on customer behaviors, persona, and previous purchases. Businesses can use this information to more accurately pre dict upcoming sales campaigns. Performance information can be useful in letting businesses know what strategies are effective and which aren’t. Artificial intelligence is playing a large part in the evolution of digital marketing

Artificial Intelligence Improves Customer Experience

Artificial intelligence has paved the way for an enhanced customer experience.The internet introduced two way communication between company and customer. Artificial intelligence has magnified the intensity of this connection exponentially.Due to its newfound voice, the customer now has expectations that must be considered and met with consistency. Failure to meet customer expectations lead to negative customer experiences, which lead to negative reviews. Customers use negative reviews to leverage their Purchase Power. Studies have shown a correlation between positive reviews and customer experiences with increased sales. One negative review is all that it takes to cause a potential customer to hesitate prior to purchasing your product or service. Chatbots are an excellent tool to answer customer questions and deliver information. Chatbots automate services like:appointment setting, reservation booking, and email communications, to name a few. Otherwise these tasks would be completed by a human agent. This frees up team members to focus on more meaningful measures.The convenience of chatbots contributes to a satisfactory customer experience. A satisfied customer is more likely to do business with your business. Artificial intelligence allows companies the opportunity to connect and influence customers at various points during the Purchase Process. Therefore companies should be strategic in their approach to acquire and retain customers. Customer retention is closely aligned with the customer’s experience. Developing a relationship with the customer is fundamental in instrumental in creating a customer for life. Please feel free to ask any question or express any concerns that you may have about improving your customer’s experience, Contact Us.

Increased Product Offerings

Artificial intelligence’s capabilities have an impact on a company’s products as well. From production to delivery , artificial intelligence impacts products and how they are marketed. Data collected by artificial intelligence is used to help companies predict future business trends and customer behaviors.This will allow companies to streamline and properly allocate resources. Companies use this information to deliver its message and value proposition to targeted customers with a high propensity to purchase instead of one who has no interest in your offering. Research and development uses this information to provide products that will continue to satisfy customers’ needs., as well as make improvements. Thus customers have a larger selection of product offerings to choose from. Artificial intelligence expedites shipping times while minimizing mistakes. Packages can be tracked in real time, orders can be filled, inventories replenished automatically thanks to artificial intelligence technologies.Artificial intelligence technologies have made the purchase process more efficient for both customer and company.

A Louder Customer Voice

Artificial intelligence has given customers a platform from which they can voice their opinions.Surveys, comments, remarks, and polls are all artificial intelligence tools used by companies to learn the opinions of their customers.Customers use these channels as a means of leverage to have their expectations met.The affects of a negative review are far reaching and have intense ripple affects. Therefore companies take extra measures to avoid the disgruntled customer. Negative feedback may easily dissuade a potential customer from purchasing your product or service which opens the possibility of losing the customer to your competition. On the flip side, companies can use the feedback obtained from artificial intelligence to benchmark their progress. Furthermore ,performance indicators tell managers which strategies are effective, which products are selling,who is buying….artificial intelligence does an excellent job of getting the customers voice heard by businesses.At any point of the purchasing process, the customer has an opportunity to voice a concern or ask a question. Subsequently, It is imperative for the company to address this issue expeditiously as a delay can lead to a customer feeling unappreciated and seeking satisfaction elsewhere.